Digital Marketing Case Study

inWhatLanguage: B2B Translation Services

IDENTIFYING BUSINESS CHALLENGES

 

Website Design/Development

Their existing website wasn’t bad when it came to design. But the branding and messaging was confusing and somewhat disorganized. It wasn’t immediately clear what service/solution they were offering. 

After interviewing several employees and clients, it became clear that people had a hard time understanding the business. As a result, they were less inclined to make a purchase. Their business relied more on word-of-mouth rather than using their website as a marketing tool. 

Search Engine Optimization (SEO)

As we reviewed their analytics and had discussions with company leadership, it was evident that no SEO strategy existed. This was evident with stagnant organic search traffic, ranging from 500 to 800 website visitors per month for a period of 18 months. 

They didn’t have anyone on their team to create or implement an effective SEO strategy to help their business rank on Google. This lack of expertise provided them with the opportunity to dramatically enhance their organic efforts. 

Conversion Rate Optimization

We also noticed that the traffic they were driving to the website wasn’t converting into new customers. Without clear headings, Calls to Action, or landing pages, prospects were abandoning the website and eliminating inWhatLanguage as a potential translation partner. 

This was a major issue, but also an easy and fast opportunity for growth. With strategic approaches to content development and layout, conversions could improve drastically.

PROVIDING THE SOLUTION

 

Website Design/Development

WHAT WE DID:

  • Created a new branding guide
  • Website security certificate
  • Website hosting for faster load times
  • Online form submissions
  • Analytics and monthly reporting
  • Content strategy and implementation
  • Updated headers and Calls to Action
  • Established heirarchy of information
  • Custom graphics

RESULTS:

Improved layout, functionality and design led to enhanced credibility and trust. According to inWhatLanguage customers, this was a significant factor when making a purchasing decision. 

Search Engine Optimization

WHAT WE DID:

  • Keyword research
  • Onsite optimization
  • Regular blog posting
  • Backlink generation

RESULTS:

Increased organic web traffic by more than 2,600% over a 24-month period. Went from an average of 650 visitors to 18,000 visitors per month. 

Conversion Rate Optimization

WHAT WE DID:

  • Created unique landing pages
  • Established strong Call to Actions
  • Conducted regular A/B tests

RESULTS:

Because we set up specific landing pages for specific campaigns, we were easily able to track revenue from these efforts. Conversion rates improved by 102% and contributed to 62% of all closed sales.